Nordic Outbreak Launch in New York City
March 1 – April 6, 2013
Nordic Outbreak launched in New York City with a week of events and exhibitions in public spaces. The programs addressed contemporary dynamics in Nordic moving images and what “the Nordic” has come to mean in the digital age as a concept of aesthetics and identity.
The theme of the New York exhibition, Nordic Outbreak: Confronting Tales, Futures and Memories, questions the fictional narratives and tales that underpin the Nordic concept – of cultural values, identification with nature, melancholia, everyday life and the welfare model. These tales have shaped through past and present myths, memories and nostalgia, and in the traditions and rituals of everyday life, which ultimately shape ideas about the future. Confronting Tales, Futures and Memories is the umbrella theme of the total collection of artworks. It challenges the preconceived notions of ‘the Nordic’ concept as idea and identity.